Gondola shelving units are the basic retail equipment around which most retail and visual displays are built. In most cases the gondola shelving or store fixtures are such a familiar item that most people don't even notice it despite its importance. Retail shelving systems are made of steel which is normally powder coated to a neutral color.  

Description

There are two main types of retail display, store fixtures or gondola shelving: Single sided gondola shelving is used mainly against walls and quite often higher to accommodate a larger amount of product. Double sided gondola shelving is free-standing and placed in the center of the store. The gondola shelving is normally arranged in long runs to create the familiar aisles seen in grocery stores. On the end of a gondola aisle, an end bay which is a single sided unit is used to display special offers, sale items or promotions.

Display & Promotion

The role of retail shelving is to display and promote goods and products which help business owners increase their sales. To understand the real importance of retail shelving, the following points underline their top benefits.

  • Retail shelving systems are used in all types of businesses. This includes grocery stores, clothing stores, shoe stores, manufacturing, wholesale companies, warehouses and pharmacies.
  • Display fixtures deliver inventive platforms, which are appropriate for launching and promoting any type of product.
  • Intelligent merchandising fixture systems are able to guide customers through your store to high-margin products increasing sales.
  • Retail display solutions also include informative signs and banners, which communicate featured messages and get shoppers’ attention.
  • You can increase your sales with a eye-catching retail displays.
  • If you support your front-end sales and organize your back-end workflow you will influence how customers perceive the level of service you provide.

Functionality

Replacing or updating your store fixtures and retail gondola shelving is a large investment. When selecting front-end retail or gondola shelving, there are several key factors to consider, these include functionality, flexibility and form.

 

Functionality is key. Stylish display fixtures, such as those made of glass and wood and heavily slanted or deep shelves may attract shoppers’ attention initially. However, they’re difficult to adapt and poorly suited to front ends, where it’s essential to have fixtures that are conducive to effective merchandising.

 

Common mistakes that create less flexibility to use, move or adjust your display fixtures include laying carpeting after installing fixtures, selecting custom-built cabinets with shelves that can’t be moved or used for different sized products, or choosing a design that doesn’t allow you to incorporate new features in the future, such as innovative lighting techniques. All of these create rigid, inflexible shelving.

New or Used

When choosing between purchasing new or used fixtures, there’s more to consider than the initial cost. Purchasing cheap or used shelving can create more problems than it solves. Buying used shelving is a less expensive alternative in the short term, but there’s a good chance you will not be able to purchase the exact sizes needed or the desired color for your location and your goods. You will likely want to replace them down the road at an additional expense.


Casework

Casework refers to built-in cabinets. These are usually found in the back room or storage area.

 

Double slotted uprights

 

This type of retail shelving is mounted onto a wall to transform the wall into a shelving unit. It accepts shelves and shelf brackets.

End caps

End caps are one-sided retail displays, usually placed on the end of a gondola row or aisle. They’re used to highlight, display special offers, sale items or promotional merchandise.

 

Freestanding displays

These self-supporting retail store displays include a variety of types and sizes. A common one is a four-sided freestanding store fixture display. These displays are easily movable, so you can switch them out and move them around to make sure your best-selling items are the most prominent.

Gondola shelving

Gondola shelving is a retail display or store fixture unit with two sides that is designed for merchandising the center portion of your retail space.

 

Pegboard

Pegboard is a standard backing unit for many retail shelving units and most common inn gondola shelving. You can display items using standard pegboard hooks, baskets or pegboard scanner hooks which may come with a clear plastic label holder for identification and pricing. Pegboard is the perfect way to showcase items that don’t work well placed on a shelf, such as footwear insoles, toothbrushes and compression hose.

Slatwall panels 

Slatwall panels transform walls into retail displays. They’re composed of slots that are compatible with slatwall baskets, slatwall hooks, sign holders and slatwall shelf brackets to display products in a variety of shapes and sizes.

 

Rx or Pharmaceutical Units

These are a typical back-of-store shelving unit used to house pharmaceuticals. They often have a solid back panel and are made of metal for cleanliness.